Active You
Public health have invested in a pre-falls project, Active You for three years across Wirral with the aim of preventative health to improve strength and balance to therefore reduce the number of falls and de-conditioning in later life. Across Wirral, we acknowledge we have an ageing population, with the number of residents aged 65+ set to increase to 33.3% by 2043. The ageing population is projected to increase demands on health and social care services; therefore, preventative health plays a vital role to alleviate these pressures.
The focus is on 40–64-year-olds, with the ambition for residents to believe that physical activity can be a part of everyone’s daily lifestyle, with different opportunities for all and something enjoyable for everyone.
Active You will be a community led project to develop a culture where movement for all is the priority. The voices of the community will lead this movement, as we explore what motivates and enables residents to be active within their community.