Creating an

ACTIVE WIRRAL

ACTIVE WIRRAL

A MOVEMENT TO MAKE SPORT AND PHYSICAL ACTIVITY PART OF EVERYONE’S EVERYDAY LIFE

Creating an Active Wirral, a Sport and Physical Activity strategy for Wirral was approved by committee in January 2022. Over the next four years our ambition is to make sport and physical activity part of everyone’s everyday life. Read on to find out how we intend to support the people who live and work in Wirral to move more.

VISION

VISION

To make sport & physical activity part of everyone’s everyday life

To make sport & physical activity part of everyone’s everyday life

STRATEGIC OVERVIEW

Our strategy consists of four main themes that are the priorities we believe are key to increasing activity levels of our residents.

We will continue to work collaboratively to develop an action plan to ensure the strategy is implemented and our ambitions realised.

This vision is closely aligned to that of the Wirral Plan 2026, to secure the best opportunities and outcomes for our residents, in particular through contributing to the active and healthy lives of our residents, giving them the opportunity, environment and support they need to lead active, healthy and happy lives.

This strategy will support the Council’s Economic Strategy and wider regeneration place aspirations in delivering over 21,000 new and affordable homes.

The strategy will play an active and effective role alongside all partners to shape and achieve “good growth” for Wirral; creating great places for people to live, work, learn and enjoy, with active travel solutions linked to walking and cycling, and ensuring Wirral’s infrastructure is sustainable for the future.

We promote active lifestyles. We’re proud of our reputation as the ‘Leisure Peninsula’, and our residents benefit from quality opportunities for leisure, sports and exercise – through our gyms or in our world-class parks, beaches and open spaces. Where people need extra help to stay healthy, we commission outstanding services to help people live healthier lifestyles. In order to achieve the outcomes, the strategic objectives have been defined in the following thematic areas:

ACTIVE PEOPLE

To provide opportunities for all Wirral residents to be more active.

ACTIVE PARTNERSHIPS

To build partnerships and collaborations that provide inclusive activities for all.

ACTIVE SPACES & PLACES

Influence place-shaping to ensure network of high quality and accessible spaces that makes it easier for people to be active.

ACTIVE FACILITIES

To create accessible, affordable, environmentally sustainable facilities offering a quality experience and environment that encourages Wirral residents to be more active, more often.

OUR STRATEGY: TO MAKE SPORT & PHYSICAL ACTIVITY PART OF EVERYONE’S EVERYDAY LIFE

FIND OUT MORE

FIND OUT MORE

GET ACTIVE

Now more than ever is the time to get active, find ways that you can be part of the movement here.