We want to encourage Wirral residents to use the wide variety of facilities available in the peninsula. Whatever your budget, you can find easy to access, environmentally responsible opportunities to be more active, more often. 

1. Working with key partners to develop a strategic plan for our facilities that creates commercially viable, fit-for-purpose, accessible and sustainable facilities that meet resident’s needs.
2. Delivering value for money with the Invigor8 membership product, by providing the right activities, in the right place at the right time.
3. Providing a quality customer experience at all touch points throughout their sport and physical activity journey.
4. Working closely with National Governing Bodies for sports and aligning our activities to determine local needs.
5. Ensuring facilities are innovative and future proofed so that we can react quickly and positively to changes in leisure and activity trends.
6. Giving consideration to co-location with key partners such as Public Health, NHS, and other internal agencies.
7. Creating a ‘cradle to grave’ approach to our facility design and activities within.
8. Horizon scanning the leisure industry to be at the forefront of trends and technology.
9. Listening to our customers and creating clean, friendly, modern, vibrant facilities across the Borough.

• Better connect our residents who have the greatest needs to accessible and affordable facilities. We will seek to maximise all opportunities and increase footfall year-on-year through creative and innovative programming.
• A commitment to reducing our energy consumption and waste throughout our leisure facilities.
• Investment to develop new facilities aligned with the Borough’s ambitious regeneration plans.